Simply Self Esteem was founded in 2012 by Allison Smith of Panama
City Beach, Florida. Allison was in the audience when a
representative from the Gulf Coast Children’s Advocacy Center made
the announcement to her chapter meeting of Business Network
International. There were thirteen teenagers with Christmas wish
lists that hadn’t been picked up yet. Smith and another BNI member
decided to adopt a 13-year-old girl and work together to fill her
wishes. Smith took the list and put inside her purse. She did not
look at it until she got to the store that evening to shop. Forever
etched in her memory are the words on that Christmas list:
“Pretti clothes, my own toothbrush, deodorant, a necklace...".
Simply Self-Esteem is a community-driven project that requires the assistance of the local business community and citizens to achieve success.