self esteem smiles
Simply Self Esteem

Simply Self Esteem was founded in 2012 by Allison Smith of Panama City Beach, Florida. Allison was in the audience when a representative from the Gulf Coast Children’s Advocacy Center made the announcement to her chapter meeting of Business Network International. There were thirteen teenagers with Christmas wish lists that hadn’t been picked up yet. Smith and another BNI member decided to adopt a 13-year-old girl and work together to fill her wishes. Smith took the list and put inside her purse. She did not look at it until she got to the store that evening to shop. Forever etched in her memory are the words on that Christmas list: “Pretti clothes, my own toothbrush, deodorant, a necklace...".